Conditioning Factors of Innovation in the Internet Purchase Behavior
Abstract
In this study, we tried to identify the most relevant factors in the configuration and presentation of the offer whose impacts allow to unchain a certain purchase decision, as well as, to verify the relationship among the degree of entertainment, pleasure/easy to use and implication/involvement with the information of each Website and the adoption of purchase innovators' behaviors.
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PDFDOI: http://dx.doi.org/10.4301/s1807-17752004000100004
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