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This article aims to present the importance of alignment of information technology with intelligent transport systems for the Traffic Demand Management. The congestion are some of the major problems that happen in the main avenues of the big cities, but with the use of some techniques of Intelligent Transport Systems through the use of variable information, or PMVs (Variable Message Panels), which has the function of disseminating updated in real time information to users of the route, this technology can be an important tool to alleviate the inconvenience caused by the traffic congestions of Avenida Brasil in Campo Grande in Rio de Janeiro. This work is based on the review of existing literature, as well as information obtained through interviews with taxi drivers who ride daily on Avenida Brasil.

Information technology; Intelligent Transport Systems; Traffic Management