CONTECSI - International Conference on Information Systems and Technology Management - ISSN 2448-1041, 5º CONTECSI - International Conference on Information Systems and Technology Management

Tamanho da fonte: 
LOW COST & LOW FARE : STRATEGY IN REVENUE MANAGEMENT FOR GOL AIR TRANSPORT S.A
Marly Cavalcanti

Última alteração: 2014-11-18

Resumo


For the achievement of the presented objectives the following questions are made: a) what it takes an airline company to take a strategy of low cost low fare? b) The option of low cost low fare, would have contributed to generate a new managerial model in the traditional forms of strategic management in the area of commercial air transport ? c) The constructed scenery tends to be lasting? Adopting the methodological approach of case study and analysis of events, a qualitative and quantitative research was fullfilled on the basis of the studies of Denzin & Lincoln. The results of the analyses indicate the deepening of the phenomenon of low cost & low fare that it is used in world-wide commercial aviation and makes to conclude the relevance and the potentiality of the concept low cost & low fare if it is extend to the tourist industry that suggests a new balance for the traditional companies in the strategic management.

Palavras-chave


Low cost; low fare; Gol Air Transport S.A; Commercial Aviation; Strategy.