CONTECSI - International Conference on Information Systems and Technology Management - ISSN 2448-1041, 5º CONTECSI - International Conference on Information Systems and Technology Management

Tamanho da fonte: 
A INOVAÇÃO TECNOLÓGICA RFID (IDENTIFICAÇÃO POR RÁDIO FREQÜÊNCIA) E A OBTENÇÃO DE VANTAGEM COMPETITIVA: UM ESTUDO DE CASO
Gilberto Perez, Elânia Temoteo Duarte, Clairto Lermen, José Henrique Costa Santos, Rafael Moraes Ramos, Fernanda de Castro Zica

Última alteração: 2014-11-11

Resumo


This research was accomplished with the purpose of analyzing how the companies can use Radio Frequency Identification (RFID) as source of competitive advantage. Because this theme is relatively new in research, an exploratory qualitative methodology was adopted. For the accomplishment of the field research we adopted a unique case study, which was developed in a public company of transportation area, with headquarters in São Paulo, Brazil, that that already uses that technology. A structured protocol of interview was adopted containing opened questions and based in the main items of the used bibliographical research. The applied technique for treatment of the obtained information was the content analysis. Among the most important results observed in the research, it was pointed out the difficulty of the implantation of this technology and his effect in the competitiveness of the studied company.

Palavras-chave


Technological Innovation; Identification for Radio frequency; RFID; Competitiveness.