Knowledge Management, Market Orientation, Innovativeness and Organizational Outcomes: A Study in Companies Installed in Brazil
Alex Antonio Ferraresi, Slvio Aparecido Santos, José Roberto Frega, Heitor José Pereira
This article examines the relationships between knowledge management, market orientation, innovativeness and organizational outcomes. The research was conducted from a survey of 241 executives from companies in Brazil. The evidence found indicated that knowledge management contributes directly to the market orientation, but requires a clearly defined strategic direction to achieve outcomes and innovativeness. It was also concluded that knowledge, as a resource, has affect on other enterprise's resources, and it needs a direction to organizational goals in order to be effective.
Knowledge Management; Market Orientation; Innovativeness; Organizational Outcomes