Information Based Metaphors: from Brain to Network

Mateus Tavares da Silva Cozer, Edison Fernandes Pólo, Marcos Cortez Campomar


Metaphoric language has grown in popularity over the last years. Once simple figure of speech, metaphors were transformed into a respectable approach for organizational analysis. The brain metaphor constitutes an attractive system of ideas for studying organizational phenomena. In this paper, it is used the brain metaphor as a point of departure in developing another informational metaphor: the network metaphor. It is suggested that the latter might provide a better perspective for studying contemporary organizations in this age of information and telecommunications.

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