An Associative Model with Technological Base for the Competitiveness of Pymes: Case Colombian Florist

Abstract

Globalization has opened markets where technology plays a key role in the search and achievement of competitiveness. This study, based on the cluster approach, first analyzes competitiveness of Colombian PyMes using diamond of Porter point of view, centered in florist sector; second it studies areas where information technologies would have higher impact; and third proposes associative solutions, based on the pattern of ASP, in order to provide PyMes access to world class technology managerial solutions at reasonable cost, increasing their efficiency, productivity and quality.