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Launching a new business depends on more aspects than just a good idea. In the case of technology-based companies, in particular, the challenge becomes more interesting as they are required investment in skilled labor and technology, for instance. for the development of solutions to be commercialized. Besides good technically it is important that the product is commercially viable and attractive to prospective customers, and that they know of the existence of this product. The concept of cloud computing is considered one of the next technology to be adopted in the corporate world in the near future. This article discusses the launch of a Brazilian developer company of a cloud-based solution. A survey of 168 companies was conducted to assess the uptake of its solution based on creating virtual desktops centrally managed. The results provide a more rapid acceptance for the proposed solution and the concept of cloud computing, than the 2-5 years of adoption provided by research institutions

Innovation; Strategy; Technology; Cloud Computing