Tamanho da fonte: 

The present study it has for objective to analyze and to argue the use of the Internet in the scope of the Made up of Maketing, with emphasis in its aspects of interdisciplinarity. The paper presents aims to analize the object and the objective of the study as well as the justification of the choice of the research subject. To follow the revision of the available theoretical referencial is described, by means of a critical conceptual analysis of the pertinent aspects most excellent to the subject.  The field research was made up under the modality of exploratory research, contemplating a study of only case. The company inquiry object was the Unimed Seguros. The research studied specifically the implications of the Internet in the Marketing usage. Finally they are presented the analysis of the results of the empirical research, as well as, the final considerations. It is concluded that the Internet can influence some activities and functions played for the companies, being distinguished the Marketing and, more specifically, the management of the Marketing Mix

Marketing; Marketing Mix; Internet; electronic Commerce; study of case.