CONTECSI - International Conference on Information Systems and Technology Management - ISSN 2448-1041, 5º CONTECSI - International Conference on Information Systems and Technology Management

Tamanho da fonte: 
GERAÇÃO DE CONHECIMENTO E INOVAÇÃO: O CASO DAS PARCERIAS DA SERASA COM UNIVERSIDADES
Fernando Cosenza Araujo

Última alteração: 2014-11-18

Resumo


Innovation is very important to foster companies´ competitiveness. In Brazil, besides the excellent academic performance of researches, the results regarding innovation are weak because a few applied knowledge is created. Bringing companies and universities closer could help to fix this situation. This paper tells the experience of Serasa Inc. on developing a model of relationship with universities in order to induce the creation of relevant knowledge for its business.

Palavras-chave


Knowledge Creation; Innovation; Applied Research; Universities; Serasa S/A.