CONTECSI - International Conference on Information Systems and Technology Management - ISSN 2448-1041, 5º CONTECSI - International Conference on Information Systems and Technology Management

Tamanho da fonte: 
THE IMPACT OF SOCIAL INFLUENCE AND MOTIVATION FOR USING ON USERS’ PERCEIVED PLAYFULNESS IN THE CONTEXT OF MOBILE INFORMATION AND ENTERTAINMENT SERVICES
Felix B. Tan, Jacky P. C. Chou

Última alteração: 2014-11-12

Resumo


In a survey of 130 users of mobile information and entertainment services (MIES), we investigated the effect of Social Influence and Motivation for Using on users’ perceived playfulness. The results suggest that Peer Influence plays a more significant role than External Influence amongst the survey respondents. We also found that Peer Influence shapes experientially-directed users more than goal-oriented ones. Implications for future research and practice are discussed.

Palavras-chave


Social influence; motivation; goal-oriented; experientially directed; mobile services